July 1, 2018 |

How Often Should You Post on Your Business Blog?

Having a blog for your business is a crucial part of a comprehensive inbound marketing strategy. A business blog not only helps you drive organic traffic to your website; it also helps you attract potential customers and generate leads. Ultimately, the more prospects you attract through your blog, the higher the chances of conversion.

Additionally, posting high-quality and relevant blog posts helps in establishing your brand as a thought leader. Through your blog, you can address topics and questions that your audience cares about. By providing what your audiences need, you will be remembered as a business who connects with them on a more personal level, and this leads to brand loyalty.

With the current search engine algorithms, consistently publishing new blog posts is essential in having your website regularly indexed, and in keeping your website fresh and relevant. However, do you know how often your business blog should be updated? What is the ideal frequency for blog posting? The short and simple answer is, there isn't—there is no magic number. There are a few guidelines you can follow, however, that can help you in determining how frequently you should post on your business blog.

1. Publishing more content is better than publishing less

In general, the more blog posts you publish, the better the chances of capturing more traffic. Research shows that companies who blog 3 to 5 times a month, or around once a week, get twice the web traffic than those who don't blog at all. This doesn't conclude the ideal number of blog posts per month; rather, it bolsters the fact that, overall, businesses who commit to posting regularly on their blogs tend to reap the biggest rewards in terms of web traffic. The more you post, the more exposure your blog gets—and, over time, the results continue to pay out as your blog builds more traffic and consequently boosting your SEO ranking.

2. Be consistent and commit to a regular blog schedule

Consistency is key when it comes to blogging. If you publish high-quality content on a regular schedule, say every Wednesday of the week, your audience will know when to expect new content. Setting a regular blog posting schedule fosters brand loyalty and will prompt your readers to look forward to reading your blog. Without consistency, it will be difficult to build a significant readership. Additionally, search engines tend to give higher preference to websites that are regularly updated over those that are updated only sporadically.

3. Ensure quality over quantity

While we did said earlier that more is better, don't create content just for the sake of creating content. Publishing blog content that isn't written well and doesn't reflect the integrity of your brand will decrease your website's authority and will negatively affect your brand's reputation. Make it a point to ensure that your content has quality over quantity—the topic is relevant to your brand and your audience's needs, is timely and well-researched, and has no grammatical errors. Additionally, search engines like Google look closely into the content of websites. This means that no matter how often you update your blog, if the content you post does not give value to your readers, it won't rank and perform as excellent as posting just four to six high-quality blog posts a month.

4. Know what works best for your audience

Posting on the Internet, including on your blog, means that you have to make sure that your posts are seen by your audience at the right moments—timing is everything. This means that you need to choose the best days and times of the week when your chosen target audience is most active online. If, for example, your audience only reads your blog on weekends, schedule new content during the weekend. If you aren't sure, studies show that middays on Mondays and Thursdays are the best days to publish blog posts. Monitor your blog's performance to know what works best for your audience.

5. Work with your available resources and capacity

For small companies with limited resources and lack of a dedicated writer, it's often overwhelming to schedule a regular number of blog posts each month. The essential thing is to commit to a realistic blog schedule, for as long as you do it consistently. Publish what you can handle with your available resources and capacity. If you divide your time between other business tasks and in writing blog posts, perhaps you want to initially set a goal of publishing one new article on the same day each week. Then if the momentum picks up, you may decide later on to outsource your writing to a trusted agency and move up to two to three blog posts a week.

There is no cookie-cutter approach as to how often you should post on your business blog. Consider your goals, the industry you're in, and your audience's interests and preferences. Some businesses thrive well with posting just once per week, while some others make it a point to post every workday. Find what works for you—what's important is that you're delivering something of value to your readers.

If you want to know more about inbound marketing and content marketing strategies, Ilfusion has the resources and the experience to lend you a hand. Give us a call at 888-420-5115, or send an email to [email protected].

Tags: blog articles, blog posting, business blog, content marketing, inbound marketing

Categorized in: Articles, Marketing

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it's working? Don't be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Tinny

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It's what keeps the gears turning and the driving force of your company's sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you're a company whose content strategy relies on images, or if your business blog is image-heavy, it's high time for you to think about optimizing your images for SEO — if you haven't done so already. While there isn't... view more

August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

Not sure on what keywords to use? Read more on how to search for the best keywords for your webpage. When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the... view more

July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Read more on what it takes to improve your search engine ranking. Landing on the first page of Google's search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what... view more

June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Here's why you need social media for your SEO. Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes... view more

April 27, 2017 | By: Tinny

5 Ways to Dominate Google's Search Results in 2017

Here's how to place your website at the top of search engine results. Creating a website that doesn't rank well in Google's search engine results page (SERP) doesn't translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: The Conductor

Let's talk about "The Fold"

We hear it a lot; client feedback that is focused on what content is and is not "above the fold". To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: The Doctor

The Turbit

This crazy ol' world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google's new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, "How much will my new website cost?". To which I typically say something like, "Well, that varies based on the amount of work that's required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: The Conductor

The Big Picture

Whether you're laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn't change: always look at the big picture. Companies often shop at least a few agencies when they're considering engagement with an... view more